Robot supplier
- Product, hardware & end-effectors
- AI models & control logic
- Interfaces & APIs
- Remote support & R&D
Take your robots to Europe.
Market entry for robotics manufacturers: guidance on CE marking and the EU Machinery Regulation, GDPR and EU AI Act compliance, and anonymization of robot camera data.
Where we sit in the ecosystem
The team spans robotics and cloud architecture, AI and data engineering, GDPR, the EU AI Act, ISO frameworks, German law, and China-to-Europe market development.
01 02 Marsstein
- Scenario selection & qualification
- Compliance & CE certification coordination
- Sales & channel development
- Integration coordination
- Deployment & data management
- Maintenance coordination
03 European customer
- Use case & process definition
- ROI assessment & procurement
- Site safety & operational security
- Daily operations & service
Four commercial scenarios
In progress
01Postal and parcel sorting
Marsstein work scope
- Project qualificationRobot model, payload, cycle time, parcel dimensions, grip success rate, exception types, human takeover.
- Data interfacesVideo, depth, task logs, failure events, human intervention, model version.
- European complianceCE and machinery safety, radio and EMC, on-site risk, GDPR and cross-border data paths.
- Replication templateOne conveyor and a limited SKU set first, then more sites and countries.
Near-term commercialisation
02Commercial cleaning
The robots and the cleaning process are comparatively mature, customers understand the value quickly, and integration effort is usually lower than for mobile manipulation. Fits hotels, hospitals, malls, airports, factories, offices, and logistics parks.
Marsstein focus areas
- Supplier selection
- European compliance
- Customer acquisition
- Deployment coordination
- Multi-site replication
Long-term development
03Retail restocking
Start with constrained tasks: fixed chillers or standard shelves, limited SKUs, standard bottles and cartons, fixed restocking windows. The robot identifies gaps, picks from the back room or a restocking trolley and places items; complex placement and exceptions go to remote or on-site staff. Prefer single task equipment or a wheeled manipulation robot over open-ended full store restocking.
Marsstein assessment
The entry point for the German market is the back room chiller, closed shelving or night time restocking, not full daytime assortment handling on the open sales floor.
In development
04Automotive workshop
Three tasks in priority order
- 01Vehicle intake inspectionFixed route capture linked to the work order, produces an image record.
- 02Parts and tool deliveryPick by work order, deliver to the bay, hand over, collect empty totes.
- 03Used part identification & sortingIdentify light used parts, sort, photograph, link to the work order.
Path to deployment
Start with parts and tool delivery, then extend to intake capture and used part identification. The first phase constrains route, item types and handover points and keeps human takeover, to validate safety, cycle time and return on investment.
Two separate service lines
Data and AI compliance
Legal data flows, AI regulation, and information security.
Product and CE compliance
Machinery safety, technical conformity, and market placement.
Marsstein provides compliance project management and certification coordination. Marsstein is not a notified body and does not issue CE or ISO certificates; where third party assessment is required, Marsstein works with accredited bodies.
Regulation (EU) 2023/1230 on machinery applies from 20 January 2027, and until then Directive 2006/42/EC governs conformity for machinery placed on the EU market.
CE project delivery in 8 stages
Milestones & deliverables
- 01
Product baseline
Baseline assessment
- 02
Regulation identification
Regulation & standards matrix
- 03
Risk & gap analysis
Gap report
- 04
Remediation management
Remediation list
- 05
Test coordination
Test package for laboratories
- 06
Technical documentation
Technical file
- 07
German localisation
Market entry pack (user manual, rating plate)
- 08
Installation & series production
Lifecycle control system
Responsibility boundary
- Manufacturer
- Owns product design, remediation, prototypes, production consistency, and final declaration of conformity.
- Testing laboratories
- Perform measurement testing, safety verification, and validation.
- Notified bodies
- Involved only where regulation explicitly requires third-party assessment.
- European customer
- Owns site risk assessment and daily operation.
- Marsstein
- Owns route, documentation, certification coordination, localisation, and deployment management.
Anonymization model (AEON)
Faces and plates in camera data from vehicles and robots, masked in the EU, with evidence per file.
01How does a first pilot project start?
A pilot starts with a scenario qualification: evaluating product maturity, on-site conditions and regulatory mandates, followed by a constrained single-site trial.
02Who owns CE conformity legally?
The manufacturer remains the legal entity placing the product on the market and owns the declaration of conformity. Marsstein coordinates the CE process with you and drafts the GDPR documentation for the data the robot handles; testing and the declaration itself stay with the manufacturer.
03Where is robot data stored and how is it de-identified?
Raw data stays on the device or in EU-based cloud instances by default. Faces and license plates are masked with the anonymization model before export or cross-border replication. Whether the result is anonymous is assessed per dataset against singling out, linkability and inference (WP29 Opinion 05/2014).
04What does the European customer need to provide?
The customer provides physical site access, network connectivity, operational safety briefings for local staff, and the site-specific operator risk assessment.
05How long does a first deployment take?
Timing depends on scenario complexity and CE readiness. With existing CE documentation and clear interface boundaries, a pilot can start sooner. We agree the plan per project.